Pioneer Todd Harrison Exiting Digital Media
Todd Harrison announced this week he will be exiting the digital media business. The Minyanville web site has been one of the best daily reads since it was created in September 2001.
- "The secular online
publishing dynamic has shifted quickly, and there's desperation in the
air. I would argue the digital media model is broken, with most of the
players chasing clicks and treading water. Online financial-content
companies have been struggling to reach profitability for years..."
- " That leaves
subscriptions and licenses, which become tougher sells in an
information-overloaded, in-your-face multichannel environment. That
devolved into a fear-mongering, can-you-top-that headline chase, which
is both unfortunate and inconsistent with our brand ethos. I believe there's a better way to execute our mission, and it's not the online media model."
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