Tuesday, May 20, 2014

Pioneer Todd Harrison Exiting Digital Media

Todd Harrison announced this week he will be exiting the digital media business. The Minyanville web site has been one of the best daily reads since it was created in September 2001.

  • "The secular online publishing dynamic has shifted quickly, and there's desperation in the air. I would argue the digital media model is broken, with most of the players chasing clicks and treading water. Online financial-content companies have been struggling to reach profitability for years..."
  •  " That leaves subscriptions and licenses, which become tougher sells in an information-overloaded, in-your-face multichannel environment. That devolved into a fear-mongering, can-you-top-that headline chase, which is both unfortunate and inconsistent with our brand ethos. I believe there's a better way to execute our mission, and it's not the online media model."




No comments:

Post a Comment