Content Marketing Comes of Age: Coca-Cola and Google Mark Watershed Moment - EContent Magazine
: Content 2020 is Coca-Cola's marketing plan for the future"
"...Google has become one of the largest content producers on the planet."
"Major consolidation is coming, but it's not what you think. Over the next few years, more and more media companies, both small and large, will be bought out by brands in those particular industries. Google's purchase of Zagat and JPG magazine's (a photography publication) purchase by an investor group led by photo-supplies retailer Adorama is just the tip of the iceberg."
"Content is the new advertising"
"big brands like Coca-Cola, Google, and Johnson & Johnson committing to content marketing is literally going to change not just marketing for the future, but the world"